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Presently, the luxury watches from different watch making companies are extremely fashionable in the whole world of fashion and luxury. When it comes to luxury in watches, the name Rolex is a natural selection. Rolex is not also just a luxury watch design; it is a status token, a watch even the stars stop to take a glance. Often people say that luxury is not about quantity but quality. Rolex thinks in a different way. It is the largest single luxury watch brand and exceeds all others making more than 2000 watches every day.

The history of Rolex dates back to 1905 when Hans Wilsdorf and Alfred Davis built Wilsdorf and Davis in London and later opened an office in Switzerland and registered the trademark and name Rolex in 1908. This English company moved its base to Geneva, Switzerland in 1919 and since then it is opening from there.

The list of creations since the company was established is so spectacular that it can turn any watchmaker envious. Rolex was the first watch brand to have automatic date changing watches; the first in automatic day and date changing watch designs; first to waterproof their watches up to 100; the first to show two time zones in their watch designs; and the first to get the chronometer certification for a wristwatch.

Rolex is not only about luxury, but accuracy too. It has some of the most excellent watches suitable for extreme adventure like diving deep or climbing high. Therefore, Rolex made to the Mariana's Trench and Mt. Everest and you get the Rolex Submariner, Rolex Oyster Perpetual Date Sea Dweller, the Explorer and Explorer II; Rolex Daytona and the Rolex GMT Master and GMT Master II.

Rolex is crafted in gold and stainless steel and these days they have released ceramic bezels for most of their top quality sports timepieces. Rolex released their two tone watch models in gold and stainless steel in their Yacht-master in 1996 and this has become the standard style for many watch manufacturers.

This integration style was later patented in the Rolex Rolesium where the integration is between platinum and stainless steel. Here the dial and the bezel are done in platinum while the rest of the watch body is done in stainless steel.

Though Rolex is generally regarded a brand for the men only, they do have high accuracy and luxury timepieces for the women too. For the latest, the women can choose from the Datejust Lady 31MM Collection, created in gold, steel and diamonds. This glamorous watch model, will surely be the very wonderful accessory and accompany for a lady to take with its charming characters and exquisite craftsmanship and also with its thrillingly great reputation.